From July 13 to 15, the 16th International Annual Conference of Chinese Scholars in Management Science and Engineering (CSAMSE 2024) was held in Xiamen. The conference gathered global scholars and entrepreneurs to discuss the theme of "Digital Intelligence and Sustainable Development."
In recognition of its outstanding achievements in the application of smart retail technology, Feng-E Technology, China's largest unattended retail technology operator, was honored with the prestigious "Management Science Practice Award."
I.Empowering Unattended Retail through Digital Intelligence
During the conference, technical expert Dr. Han Rongqing delivered a keynote speech titled "A Simple Solution to Improving Human Supervision of Algorithms: Evidence from Smart Vending." He highlighted that in the AI era, the unique value of human decision-making lies in high adaptability to change—a factor that has proven vital in the unattended retail industry.
Dr. Han noted that managing micro-scenes in unattended retail is notoriously difficult. While the industry often oscillates between labor-intensive processes or fully automated systems that sacrifice user experience, Feng-E Technology has pioneered a "Human-AI Collaborative Decision-making Mechanism."
The Technological Evolution of Feng-E:
Past: Purely manual decision-making Basic algorithmic decision-making.Present: "Strong Algorithm + Minimal Human Assistance" (AI-Human Synergy).
This mechanism has optimized product selection, restocking efficiency, inventory management, and site development. It is now recognized as a superior solution for digital transformation and cost reduction in the unattended retail sector.
II.The Self-Operated Model: A Catalyst for Innovation
While many companies adopt franchise models to shift operational pressure, they often neglect front-end consumer needs and back-end precision management. Feng-E Technology remains committed to its self-operated brand model.
Dr. Zhu Tao, COO of Feng-E Technology, emphasized that a superior user experience requires applying powerful algorithms directly to the business. "The reason we can lead the industry in standardizing service processes and implementing high-level algorithms is our self-operated model," said Dr. Zhu. "This model provides strong control, allowing us to capture terminal consumption data more accurately and implement business adjustments nationwide with extreme speed."
As of today, Feng-E Technology has reached a milestone scale:
1.Terminal Network: Over 130,000 units.
2.Service Network: Covering 70+ core cities nationwide.
3.Consumer Base: Serving over 60 million users.
4.Diverse Scenarios: Operating in over 100 segmented micro-scenes, including CBD offices, industrial parks, logistics centers, parks, and fitness centers.
As the industry's largest unattended retail service provider, Feng-E Technology continues to lead the "small yet sophisticated" retail market through agility, data-driven insights, and a robust, intelligent retail system.